Who We Are and What We Do?

This is the Privacy Policy of Omnet Digital Marketing

Omnet Digital Marketing is committed to acting in compliance with the General Data Protection
Regulation (GDPR) and Data Protection Act 2018. Our ICO Registration number is ZA802943

Omnet Digital Marketing is a multi-channel data & direct marketing agency. We use carefully selected
compliant data sets so we can provide your information to other companies who want to contact
you about their products and services. These companies are called Third Parties and we share your
information with them.

Our Lawful Basis for Processing Personal Data
The main purpose we use your data for is to allow our clients to provide you with information about
goods and services which they think may be of interest to you and/or to maintain any existing
relationship they may have with you. Such information may be provided by marketing
communications or advertising which is tailored to your interests.
In accordance with the General Data Protection Regulation (GDPR) we can use personal information
where the benefits of doing so are not outweighed by the interests or fundamental rights or
freedoms of individuals.
Where you have given explicit consent for marketing, that is the lawful basis for processing. Where
there is a legitimate interest for sharing your data, that is the lawful basis for processing.
This is summarised in the table below:

Purpose For use by ourselves For use by third parties
Marketing – via e-mail Consent Not applicable – unless you
provide specific consent for a
named organisation
Marketing – via SMS Consent Not applicable – unless you
provide specific consent for a
named organisation

Marketing – via telephone Consent – where your number
is registered with the
Telephone Preference Service

Legitimate Interest – where
your number is not registered
with the Telephone Preference
Service
Marketing via – post Legitimate Interest (where you
are registered on the Mailing
Preference Service, we will ask
for your specific consent)

Legitimate Interest (where you
are registered on the Mailing
Preference Service, we will ask
for your specific consent)

Tracing, ID verification and
credit reference

Legitimate Interest Legitimate Interest
Profiling & analytics Legitimate Interest Legitimate Interest

How Do We Use Your Data?

Omnet Digital Marketing will select the most relevant data sets from our trusted pool of suppliers based on our clients specific requirements, which helps us to ensure that the goods and services offered by our clients to you are relevant and tailored to your responses and what is known about you.

The marketing communication may be through the following channels:
 Postal / Mailing Marketing
 Online / Digital
 Telephone / Mobile
The information we source from our partners can include details such as:
 Name
 Address
 Date of Birth
 Contact information
Omnet Digital Marketing does not process or use data relating to any of the following information:
 Racial or ethnic origin
 Political opinions
 Religious or philosophical beliefs
 Trade union membership
 Genetic or Biometric
 Bank Account Details
 Medical History
Omnet Digital Marketing sources data for our clients who would wish to send you marketing
communications based in the following industries:
Sector Description and examples
Retail  Online retail
 General stores
 Automotive (including sales, accessories, rentals or repairs)
 Property
 Home furnishings
 Home improvement
 Fashion and clothing
 Telecoms and Utilities
 Mail Order
Finance  Pensions

 Loans, credit cards and mortgages
 Life Insurance Protection

 Investments & savings
 Wills
 Funeral Planning
Insurance  Home
 Car
 Travel
 Pet
 Personal
 Other insurances
Travel  Holidays
 Hotel
 Airlines
 Travel booking

Lifestyle  Health & Well-being (including mobility)

 Fitness
 Charities
 Media & publishing companies
 Leisure
 Gaming
 Educational institutions
 Market Research

Profiling
Omnet Digital Marketing may use your data to group consumers into profiles, who are more likely to
have common habits and interests. Profiling is summarising consumer data which include lifestyles,
preferences, demographics, and purchasing patterns. It offers additional insight into customers and
to help our clients to identify and gain a deeper understanding of their target market, enabling
relevant and tailored marketing. We do not use profiling or any of the data we hold to make
automated decisions about you.

Who Will We Share Your Data With?
We may share your information with Third Party Controllers or Sub Processors. Your data may also
be shared with future companies promoting the products and services listed in the industry sectors
as stated above.
We may share your data with Marketing Service Providers who will use it to create products and
services to help organisations better understand the likely characteristics of their customers;
communicate with them more effectively; and find others like them across a range of marketing
channels. This may mean that you receive advertising that is more relevant to you.
Data Retention and Security Controls
In accordance with the GDPR, personal data shall be kept for no longer than is necessary for the
purposes for which it is being processed, We retain the permission to hold the data for marketing,
trace and analysis purposes until we are advised by the Data Subject that they no longer want us to
process their data.
We are aware of the importance of safeguarding the information under our control and endeavour
to take all reasonable steps to protect it.
However, providing information and transacting over the internet has inherent security risks, and we
cannot be held responsible for any breach of security which is outside our reasonable control or not
due to our negligence or wilful default.
Omnet Digital Marketing rarely transfers any data outside the EEA (European Economic Area), but where
this does occur we execute using established Safe Harbour agreements or model contract clauses, in
order to ensure that our suppliers and clients maintain the same high standards for data security
that regulate in the EEA.
Your rights under GDPR
Omnet Digital Marketing respects your rights to your personal data. The GDPR provides the following
rights for individuals:
 The right to be informed
 The right of access
 The right to rectification
 The right to erasure
 The right to restrict processing
 The right to data portability
 The right to object
 Rights in relation to automated decision making and profiling.
For more information and advice on your rights, please visit the Information Commissioner’s Office
(ICO) website on www.ico.org.uk
Updating Your Marketing Preferences
If you do not wish Omnet Digital Marketing to use your personal data for direct marketing relating to our
client’s goods and services, you have the right to withdraw your permission at any time and can
unsubscribe by undertaking any of the following actions:

 Complete the unsubscribe form: (found within the ‘Update Your Marketing Preferences’ link
on this website)
 E-mail us on: info@omnet.co.uk
 Write us at: Omnet Digital Marketing Century Business Centre, Century Park, Rotherham, South
Yorkshire, S63 5DA

How We Use Cookies
We may collect information about your computer, including where available your IP address,
operating system and browser type, for system administration and to analyse aggregate
information. A cookie is a small file of letters and numbers that we put on your computer. These
cookies allow us to distinguish you from other users of our websites, which helps us to provide you
with a better experience when you browse our websites and allows us to improve our sites. The
cookies we use are “analytical” cookies. They allow us to recognise and count the number of visitors
and to see how visitors move around the sites when they are using them. This helps us to improve
the way our websites work, for example by ensuring that users are finding what they are looking for
easily. Our cookies are not used to collect personally identifiable information about you.
We list below the cookies we use on each of our websites and provide a brief explanation of what
those cookies do. Most web browsers allow some control of most cookies through the browser
settings. For more information on this, and more information about cookies in general, you may
wish to visit www.aboutcookies.org. For information about how to delete cookies from your mobile
‘phone you will need to refer to your handset manual. Please be aware that restricting cookies is
likely to impact on your ability to use our websites effectively and may make areas of our websites
inaccessible or inoperable. The cookies we use are as follows:
utma (Unique visitor cookie)
utmb (Session cookie)
utmz (Campaign cookie)
utmv (Visitor segmentation cookie)
utmx (Google website optimizer cookie)
How Can You Access the Information We Hold About You?
You must make a Subject Access Request (SAR) to access information that we hold about you.
You must contact us directly to make a SAR.
For us to process your request it is our responsibility to identify you and be satisfied that you are the
individual whom the data relates to. You cannot make a SAR on behalf of someone else unless you
have the required written authority or demonstrable Power of Attorney.
You can make a Subject Access Request by the following ways
 Complete the unsubscribe form (found within the ‘Update Your Marketing Preferences’ link
on this website)
 E-mail us on: info@omnet.co.uk
 Write us at: Omnet Digital Marketing Century House Manvers Way, Wath upon Dearne, Manvers S63 5DA

With any SAR you must include the following information:
First Name
Surname
Full Address
The channel from which you have received marketing communication e.g. telephone number, email
address or postal address
A copy of a recent Utility bill (or similar) that verifies your address
When we have received the information outlined above, we will contact you via e-mail to process
your SAR.
For more information and advice on your rights, please visit the Information Commissioner’s Office
(ICO) website on www.ico.org.uk

How You Can Contact Us
Write to: Omnet Digital Marketing Century House Manvers Way, Wath upon Dearne, Manvers S63 5DA
E-mail: info@omnet.co.uk

Changes to this Policy
Omnet Digital Marketing reserves the right to modify or update this Privacy Policy. Changes we may
make to our Privacy Policy in the future will be posted on this page therefore please check back
frequently to see any updates or changes to our Privacy Policy.

Last updated November 2021